It’s not a word chanted at the start of a rugby match nor is it fancy nougat or a posh person’s way of saying hello. Pronounced hoo-gah, Hygge is in fact a form of light, cosy togetherness particularly enjoyed by, some might say, the happiest of people, the Danish.…

The Olympics and Paralympics 2016 is upon us. From a marketing perspective it’s a done deal, easy peasy, tried and tested formula of various icons, flags and symbols to promote the games and more importantly unity. Unity within the games and global unity.…

In an egg cup with soldiers or fried, runny and accompanied by crispy bacon. We won't get into the bread type/butter/ketchup argument! We think it’s safe to say that at this time of year the

humble egg is quietly whisked into the spot light by way of Easter, spring, symbolic new beginnings and anything and everything chocolatey.…

Step into spring with an EGGcellent range of easter- egg inspired designs.

Here at Atomic Threads we decided to take the humour road to easter and furnish the humble egg with some personality.  Take our vintage gentleman eggs with their top hats, bowler hats, ‘taches, and glasses adorning their ovally baldness…

well Eggscuse me…

…or perhaps the not so gentlemanly but very amusing ‘Got laid’ ,one for the blokes perhaps?  …